Building on 70 Years of Trust: Why Puerto Rico Wire Group Chose Hitachi
For seven decades, Puerto Rico Wire Group (PRWG) has been a cornerstone of Puerto Rico's construction and
industrial sectors. Founded by José Cestero’s grandfather, the company began as a metal manufacturing
operation and has since grown into a group of five companies employing over 425 people across the island.
Today, PRWG stands as one of the most established construction equipment and materials distributors in
Puerto Rico and the Caribbean, and Hitachi is at the center of that next chapter.
A Legacy Built on Service and Accessibility
What sets Puerto Rico Wire Group apart has never been product alone. According to Larry Cruz, COO of
PRWG, the company's defining value has always been its relationship with clients.
"The majority of our clients know our entire management team personally. They have our personal phone
numbers. They call us at any time," Cruz explains. "We are in constant communication with them, and we
maintain a personal relationship. The primary value is service and accessibility to our clients, that is what has
always differentiated us from the competition."
This client-first philosophy, built over generations, creates a foundation of trust that extends naturally to the
brands PRWG represents. When a company with that kind of reputation backs a product, customers take
notice.
Hear the Story Behind Puerto Rico Wire Group
Watch José Cestero and Larry Cruz share the values, history, and vision that continue to shape Puerto Rico Wire Group after 70 years:
Why Hitachi? A Brand That Speaks for Itself
Choosing which equipment brands to carry is not a decision PRWG takes lightly. The company's mission is to
serve as an ally for construction, commerce, and industrial needs across Puerto Rico which means every
product line must reflect its standards.
Hitachi met that standard without hesitation.
"Hitachi, being a product with the quality and technology it has, aligns with our vision of always maintaining
quality products and representing the most important lines in the market," says Cruz.
The reception from PRWG's customer base has confirmed that instinct. Clients across the construction sector,
whether they had previously owned Hitachi equipment or not, already recognized the brand's reputation for
reliability, innovation, and technological advancement.
"Everyone knows it's a quality product with a lot of technology and innovation," Cruz notes. "Whether they've
owned a Hitachi before or not, everyone knows the brand."
A Partnership Backed by Real Support
For distributors, the quality of a manufacturer's support structure is just as important as the product itself. Cruz
points to Hitachi's sales support as one of the strongest in the industry.
"The support that Hitachi provides in the sales area specifically is first-rate. Our representative is in constant
communication with us," he says.
This level of engagement, responsive, proactive, and relationship-driven, mirrors exactly how PRWG operates
with its own clients. The alignment in values between Hitachi and Puerto Rico Wire Group is not coincidental;
it's what makes the partnership work.
Growing Together Across Puerto Rico and the Caribbean
Looking ahead, Cruz sees Hitachi as a key driver of PRWG's continued expansion. The brand opens doors
with customers who are actively seeking equipment that delivers performance, durability, and return on
investment.
"Hitachi is going to help us grow by opening the minds of those clients who are looking for a quality product
that delivers results," Cruz says. "Puerto Rico Wire Group will continue to grow as we stay committed to
quality and innovative products, just like Hitachi."
For contractors, project managers, and construction companies across Puerto Rico and the Caribbean, that
combination, 70 years of PRWG service excellence backed by Hitachi's world-class equipment, represents
exactly the kind of partnership that gets projects done.
